Globally, the cost of ad fraud is an astonishing 100 billion dollars, according to Association of National Advertisers.
With more than 400 billion dollars being spend on digital advertising worldwide each year, that’s 25% going to fraud.
Ad fraud is basically about falsifying the number of times an ad is displayed, viewed and clicked on. Which makes the results look better for advertisers and publishers. But it might be fake.
The most recent case being YouTube’s fraud scandal, where ads were placed and “viewed” on fraudulent websites with no human views.
One of the worlds leading ad fraud experts and former Chief Digital Officer at Omnicom Group, Dr. Augustine Fou, joins us in this Crash Course to show you the pitfalls and how to avoid ad frauders stealing your budget.
In this Attention Crash Course, Dr. Fou will show you:
- How fraud happens in advertising?
- How brands are able to avoid 90% of the fraud?
- How you can manage your digital campaigns to drive significantly improved outcomes?
Duration: 45 minutes + Questions.
Online Crash Course